Creating a Business Profile for Your Real Estate Business on Instagram

Creating a Business Profile for Your Real Estate Business on Instagram

Changing Instagram Profile from Personal to Business

Instructions directly from Instagram. View original help document here.
To set up a business account:
  1. Go to your profile and tap Menu in the upper right corner.
  2. Tap Settings and privacy.
    • For some accounts, the Switch to professional account option will be listed directly under Settings and privacy.
  3. Tap Account type and tools.
  4. Tap Switch to professional account.
  5. Tap Continue.
  6. Select a Category for your business and tap Done.
  7. Tap OK to confirm.
  8. Tap Business.
  9. Tap Next.
  10. Add contact details and tap Next. To skip this step, tap Don’t use my contact info.
  11. To share logins using Accounts Center tap Continue. You can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across Meta. Note: At this time, only one Facebook Page can be connected to your business account. To skip this step, tap Not now.
  12. Set up your professional account by completeing the optional steps or tap X on the top right corner to return to your profile.
  13. To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.

Connect Business Instagram to Your Facebook Business Page

If desired, you have the option to link your business account to a corresponding Facebook Page. While this step is not mandatory, it enhances the utilization of features across the Meta family of apps for businesses. Note that currently, you can only connect one Facebook Page to your Instagram business account.

You’ll first need to connect your Instagram account to your Facebook Page in order to enable crossposting of your posts, stories, and/or reels from Instagram to Facebook.
  1. Navigate to your Instagram Profile.
  2. Tap Edit Profile.
  3. Scroll down to Public business information and tap Connect or create next to Page.
You may be prompted to log into your personal Facebook account. This is an authentication step that is required to confirm that your personal Facebook account has access to the Facebook Page you’d like to crosspost to.


Figuring Out the Best Time to Post

With an Instagram business account, you can check the days and hours that are most popular for your audience:
  • Go to your profile and tap Menu in the upper right corner.
  • Tap on Insights.
  • Click on Total Followers.
  • Scroll down to the bottom of this page and look for Most Active Times.
  • Toggle between hours and days to see if a specific time stands out.

    • Other Information


    By using a business account, you gain access to valuable insights that provide a deeper understanding of your business's engagement on Instagram. Additionally, the Professional Dashboard allows you to monitor performance, discover professional tools, and access curated educational content provided by Instagram.

    Moreover, you have the flexibility to choose whether to display or hide your business category and contact information on your profile. After the initial setup, navigate to your profile, tap "Edit Profile," and go to "Profile Display" under "Public Business Information." Here, you can select your preference to either showcase or conceal your category label and contact info. Once decided, tap "Done."

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