Leveraging social media can be a game-changer in real estate marketing. Here are some tips and best practices to help you make the most of your online presence and grow your real estate business.
Buyers want to know more than just the house—they want to understand the community they’ll be moving into. Use your social media channels to share details about the neighborhoods you serve, such as local amenities, schools, parks, and upcoming events. Show the lifestyle that comes with living in the area.
Tip: Mention or tag local businesses, city handles, and community groups on platforms like X (formally Twitter) and Instagram. This might get your posts shared with a wider audience.
Social media is an excellent platform to share your expertise. Post about home-buying tips, the current state of the market, or advice for first-time buyers. This positions you as an expert and helps build trust.
Tip: Start a “Real Estate Tip of the Day” series and share it across your social channels. These bite-sized pieces of advice can attract attention and keep your audience engaged.
Today’s buyers often reach out through social media with questions or comments. Whether it’s on Facebook, Instagram, or X, make sure you’re available to answer and interact with your followers.
Tip: Use platforms like Facebook Messenger to provide real-time responses. The quicker your response, the more likely you are to gain a client.
Video content is incredibly effective for real estate marketing. A well-made property tour or a live stream from an open house can make a huge impact.
Tip: Consider creating neighborhood tours or interviews with local business owners to give potential buyers a more immersive feel of the area. Post these videos on YouTube, Tiktok, and Instagram to increase visibility.
While promoting your listings is essential, you don't want to overwhelm your followers with a constant stream of house advertisements. Balance property posts with valuable, informative, or engaging content.
Tip: Share behind-the-scenes content, market updates, or fun facts about your area. This variety will keep your audience engaged without making your feed too sales-focused.
Not all your followers are first-time buyers. Tailor your posts for different audiences, whether they’re first-time buyers, investors, or people looking to downsize.
Tip: Use audience targeting tools on platforms like Facebook to reach the right groups with the right message.
Your social media shouldn’t only target new clients. Keep your past clients engaged by inviting them to follow your pages. They can share their experiences, offer testimonials, and potentially refer new clients to you.
Tip: Create posts or share content that’s relevant to homeowners, like tips on home maintenance or local community events. This keeps you top of mind, even after the sale.
Don’t just talk—listen. Social media is a two-way street. Encourage feedback and ask questions to create dialogue with your audience. This can help you refine your marketing approach and meet the needs of potential clients.
Tip: Use tools like Google Forms or polls on Instagram Stories to gather insights and opinions from your followers.
By following these tips, you’ll be well on your way to successfully promoting your real estate business through social media. Remember to stay authentic, provide value, and engage consistently with your audience. Social media is a long-term game, but with the right strategy, it can pay off in big ways for your real estate career.