1. Setting Up an Ad Account

• Go to Meta Business Suite.

• Create a Business Manager account using your business email.

• Add your Facebook business page (must be a Page, not a personal profile).

• Add a payment method (credit card or PayPal).

• Set up Ad Manager inside Business Manager to run and track campaigns.

Tip: Always keep business ads under a Business Manager account—not your personal profile—for compliance and easier management.

2. Required Ad Disclaimers

• Ads are considered advertising under real estate law in every state.

• Each ad must include:

  • Your full name (as licensed).

  • Business name - Dalton Wade, Inc or Dalton Wade Real Estate Group

  • Contact method (phone or email).

• If using images or video, place brokerage name in the caption and (ideally) on the graphic.
  

• Check your state compliance rules as well, to ensure you are following all rules applicable.

3. Targeting and Budgeting Tips

• Targeting

  • Use location targeting (city + 15 miles is Facebook’s minimum for housing ads).

  • No age, gender, or zip-code targeting (due to HUD/Fair Housing rules).

  • Use “Special Ad Categories → Housing” when creating an ad.

• Budgeting

  • Start with $5–$10 per day to test campaigns.

  • Scale gradually once you see engagement and leads.

  • Use lifetime budgets for event or listing ads, daily budgets for ongoing lead gen.

4. Lead Capture Strategies

• Use Facebook Lead Forms (auto-fills with user’s info) to reduce friction.

• Link to your Dalton Wade website or BoldTrail landing page for property searches.

• Offer value: free home valuation, local market report, or new listing alerts.

• Always follow up within 5 minutes of a new lead for best conversion.