Using Paid Ads on YouTube

Using Paid Ads on YouTube

1. Setting Up an Ad Account

  • Go to Google Ads.

  • Create an account with your business email.

  • Link your YouTube channel to Google Ads.

  • Add billing information (credit card or billing account).

  • Create a Video Campaign under Campaigns → New Campaign → Video.

Tip: Make sure you have a professional YouTube channel with your name and Dalton Wade Real Estate Group in the About section before running ads.

2. Required Ad Disclaimers

.

  • Every video ad must include:

    • Your full licensed name.

    • Dalton Wade, Inc. or Dalton Wade Real Estate Group (exact brokerage name).

    • Contact info (phone, email, or website).

  • Display brokerage name on screen in the video and in the video description.

  • Add Equal Housing Opportunity logo at the end of the video or in graphics.

  • Check your state compliance rules as well, to ensure you are following all rules applicable.

3. Targeting and Budgeting Tips

  • Targeting

    • Choose Housing under Special Ad Categories (required).

    • Use geographic targeting (cities, radius targeting).

    • Avoid demographic targeting that could exclude protected classes.

  • Budgeting

    • Cost per view (CPV) usually ranges $0.05–$0.30.

    • Start with $10–$20 per day to test reach.

    • Skippable in-stream ads (5+ seconds) are the most cost-efficient.

4. Lead Capture Strategies

  • Add clickable call-to-action buttons in your ad (e.g., “Find Homes in Tampa” → Dalton Wade website).

  • Use video descriptions with clear links to your website, landing page, or BoldTrail profile.

  • End videos with a verbal and visual call-to-action: “Call me today, I’m with Dalton Wade Real Estate Group.”

  • Consider short FAQ-style ads (“How much is my home worth?”) to attract buyer/seller leads.

Pro Tip

YouTube ads are most effective for brand awareness and remarketing. If someone visited your Dalton Wade website, you can retarget them on YouTube with follow-up ads showing listings or a market update video.

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