Using Paid Ads on LinkedIn

Using Paid Ads on LinkedIn

1. Setting Up an Ad Account

  • Go to LinkedIn Campaign Manager.

  • Create a LinkedIn Ad Account using your business email.

  • Link your account to your LinkedIn Business Page (not just your personal profile).

  • Add a billing method (credit card or invoice for larger accounts).

Tip: Always run real estate ads under your LinkedIn Business Page for compliance, not your personal profile.

2. Required Ad Disclaimers

  • Ads are considered advertising under real estate law.

  • Each ad must clearly include:

    • Your full name (as licensed).

    • Dalton Wade, Inc. or Dalton Wade Real Estate Group (exact brokerage name).

    • Contact information (email, phone, or website).

  • Place brokerage name in the ad copy, and in any images/graphics if possible.

  • Check your state compliance rules as well, to ensure you are following all rules applicable

3. Targeting and Budgeting Tips

  • Targeting

    • Use geographic targeting (city or DMA).

    • LinkedIn doesn’t allow discriminatory targeting, but avoid custom filters that could violate Fair Housing (e.g., by income, job title).

    • For general real estate, broad local targeting works best.

  • Budgeting

    • LinkedIn ads are more expensive than Facebook/Instagram.

    • Expect CPC (cost per click) to be $5–$9 vs $1–$3 on Meta.

    • Start with $20–$30/day to test effectiveness.

4. Lead Capture Strategies

  • Use LinkedIn Lead Gen Forms (pre-fills with user’s LinkedIn profile info).

  • Drive clicks to your Dalton Wade website, BoldTrail landing page, or digital market report.

  • Promote thought leadership content (e.g., “5 Tips for First-Time Homebuyers in Atlanta”) to establish authority.

  • Offer free value downloads: eBooks, guides, or checklists.

Pro Tip

LinkedIn is strongest for networking and recruiting (luxury clients, relocation buyers, referral partners, and even agent recruiting). If you’re promoting listings, consider boosting posts that showcase market knowledge (instead of just property ads) to get better ROI.


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