One of the most common questions about Zillow Showcase is how buyer inquiries are handled. This article explains what buyers see on a Showcase listing and how different inquiry options are routed.

Contact Agent vs. Request a Tour Buttons

Zillow Showcase listings are designed to give the listing agent greater visibility by prominently displaying a Contact Agent button near the top of the listing.

In addition to the Contact Agent button, buyers may also see Zillow's standard Request a Tour option.

While both options allow buyers to express interest in the property, they are handled differently.

What Happens When a Buyer Clicks "Contact Agent"?

When a buyer selects Contact Agent on a Zillow Showcase listing, the inquiry is sent directly to the listing agent.

This allows interested buyers to contact you directly regarding your listing without going through Zillow's tour scheduling process.

What Happens When a Buyer Clicks "Request a Tour"?

The Request a Tour button continues to operate through Zillow's existing tour request system.

Depending on Zillow's lead routing and Premier Agent program, tour requests submitted through this button may be routed according to Zillow's policies.

Dalton Wade does not control how Zillow distributes tour requests through the Request a Tour feature.

Does Zillow Showcase Replace Premier Agent?

No. Zillow Showcase does not replace or override Zillow's Premier Agent program or lead routing system.

Instead, Showcase provides listing agents with additional visibility by prominently displaying the Contact Agent option, making it easier for buyers to contact the listing agent directly.

What Buyers See

While Zillow may update the appearance of Showcase listings over time, buyers will generally see:

• Enhanced listing presentation
• Rich media, including eligible Showcase features
• A prominent Contact Agent button displaying the listing agent's name
• Zillow's standard Request a Tour option right under the Contact Agent button

The Contact Agent button is intended to encourage buyers to connect directly with the listing agent while still allowing buyers to use Zillow's existing tour request functionality if they choose.

Best Practices

To maximize the benefits of Zillow Showcase:

• Keep your contact information up to date within Zillow Pro.
• Monitor your email and notifications for buyer inquiries.
• Respond promptly to buyers who contact you through the Contact Agent feature.
• Continue following up on all inquiries received through Zillow.

Need Additional Assistance?

Questions about buyer inquiries, Premier Agent, or how leads are routed through Zillow should be directed to Zillow Showcase Support.

Phone: 888-366-4009

Email: support@zillow-workspace.com

For questions related to Dalton Wade's Zillow Workspace access or discounted Showcase pricing, please contact Dalton Wade Support.