Florida MLS (not Stellar) Coming Soon Guidelines

Florida MLS (not Stellar) Coming Soon Guidelines

✅ Florida MLS Coming Soon Checklist

1. Signed Listing Agreement

  • Make sure you have a fully executed listing agreement with the seller.

2. Seller Authorization

  • Have the seller sign a Coming Soon Authorization Form (if your MLS requires it).

3. MLS Entry

  • Enter the property in MLS as Coming Soon within your MLS’s required timeframe (often 1–2 business days after authorization).

4. Time Limit

  • Check your MLS for the maximum days allowed (usually 14–21 days).

5. Showings & Open Houses

  • Do not allow showings or open houses while in Coming Soon status.

6. Marketing Restrictions

  • No public “For Sale” marketing (yard signs, social media ads, etc.) until it’s Active.

  • If you do public marketing, MLS rules may require the listing to become Active immediately (Clear Cooperation Policy).

7. Photos & Listing Info

  • Some MLSs require at least one photo and minimal listing details even in Coming Soon status.

8. Transition to Active

  • Make sure to convert to Active when the time limit ends.

  • Once Active, it cannot go back to Coming Soon.

9. Compliance with Advertising Rules

  • Always include your brokerage name and follow Florida real estate advertising laws.

10. Documentation

  • Keep copies of all forms, authorization, and MLS entry records in case of questions.


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