🧾 Stellar MLS Pre-Listing & “Coming Soon” Compliance Checklist
✅ Step 1: Before Marketing
You must have all of the following before any public mention of the property:
☐ Executed Listing Agreement – signed by all sellers and your broker.
☐ Listing Start Date in the agreement (can be a future date).
☐ Broker authorization to advertise the property (required by FREC Rule 61J2-10.025).
📌 You cannot post, share, or mention the property publicly before the above are in place.
✅ Step 2: Once You Have the Signed Agreement
Choose one of these options:
Option A: “Active” Listing
☐ Enter the property into Stellar MLS within 5 business days of the listing start date.
☐ Full public marketing (signs, social posts, email, etc.) is allowed.
Option B: “Coming Soon” Listing
☐ You may enter the listing as “Coming Soon” in Stellar MLS.
☐ You may market publicly once it’s in this status.
☐ No showings are permitted while in “Coming Soon.”
☐ Must move to Active within 21 days.
🚫 Not Allowed Without Signed Agreement
❌ “Coming Soon” yard sign before signed listing
❌ Social media teaser (“New listing coming soon!”) without an executed agreement
❌ Sending details to clients or other agents before authorization
❌ Entering a “placeholder” MLS listing to hold a spot
🧠 Pro Tips
🗓 Keep documentation — save emails/texts showing seller consent.
📷 You can gather photos, staging, and measurements before signing — just don’t market yet.
🕒 If the seller isn’t ready to sign, wait until the paperwork is complete before any public buzz.