When forming a real estate team under Dalton Wade, you may choose your team name—however, it must comply with state-specific advertising rules. These regulations are designed to prevent consumer confusion and ensure that team names are not mistaken for independent brokerages.

Below are the requirements for each state Dalton Wade operates in.

Alabama

Definition: A “team” is two or more licensees within the same company who work together and present themselves to the public as a group.

Requirements (effective Oct. 1, 2025, under Act 2025-380):

• A designated Team Leader must be identified with the qualifying broker.

• Team names must include the word “Team” or “Group.”

• Advertising must include:

  • The name of at least one team member.

  • The name of the brokerage.

  • Written authorization from the qualifying broker to use the team name in advertising.

• Licensees may only belong to one team.

• Teams do not require separate licensure as a business entity.

Source: Alabama Real Estate Commission – Act 2025-380

Florida

Rule: 61J2-10.026 – Team or Group Advertising

Requirements:

• Team names may include the word “Team” or “Group.”

• Team names cannot include:

  • Agency, Associates, Brokerage, Brokers, Company, Corporation, Corp., Inc., LLC, LP, LLP, Partnership, Properties, Property, Real Estate, Realty, or similar terms.

• The team name must never be in larger print than the registered brokerage’s name.

• Each team must designate one licensee responsible for compliance, and the broker must keep a written record of team members.

• Applies to all forms of advertising.

Source: Florida Realtors – Realtor Advertising Rules

Georgia

The Georgia Real Estate Commission (GREC) does not currently have specific statutes governing team names, but all advertising must:

• Include the brokerage’s full licensed name.

• Avoid misleading the public into believing the team is a separate brokerage.

Resource: Georgia REALTORS® – FAQs Regarding Teams (2023)

North Carolina

Guidance from the NC Real Estate Commission:

• Teams may operate under the brokerage but are not separate licensed entities.

• The Broker-in-Charge (BIC) supervises all team members.

• Team names used in advertising must always include the firm name.

  • Example: The John Smith Team of Dalton Wade Real Estate Group

• Provisional Brokers (PBs) may join a team but must still be paid directly by their supervising BIC.

Source: NCREC eBulletin – Team Scenario: Setting Up a Team Inside a Firm (Dec. 2023)

Tennessee

Rule: Tenn. Comp. R. & Regs. 1260-02-.12

Requirements:

• All advertising must list the firm name and phone number, in letters the same size or larger than the team or agent name.

• Team names cannot include terms such as:

  • Real Estate, Real Estate Brokerage, Realty, Company, Corporation, LLC, Corp., Inc., Associates, or any similar terms that imply the team is its own brokerage.

• Advertising must not be false, misleading, or deceptive.

Source: Tennessee Compiled Regulations – 1260-02-.12

Texas

Rules: TREC Rule §535.154 & §535.155

Requirements:

• Team names must end in “Team” or “Group.”

• Team names cannot include:

  • Brokerage, Company, Associates, or similar words suggesting independence.

• Acceptable words: Property, Real Estate, Homes, Realty (when paired with “Team” or “Group”).

• All advertisements must also include the broker’s name in lettering at least half the size of the largest team or agent name.

Sources:

• TREC – What’s in a Name?

• TREC Advertising Rules Overview