Open houses are one of the best ways to generate interest in a property, meet new potential clients, and demonstrate your expertise as an agent. A successful open house requires preparation, marketing, and thoughtful follow-up.
Clean & Declutter: Ensure the home is spotless, free of personal items, and staged to highlight its best features.
Curb Appeal: Mow the lawn, tidy landscaping, and place a welcoming sign or balloons outside.
Comfortable Atmosphere: Adjust lighting, open blinds, and set the thermostat to a comfortable temperature. Consider light background music.
Safety & Security: Remove valuables and make sure the property is secure before and after the event.
MLS Listing: Add the open house date and time to your MLS listing.
Signage: Place directional signs at key intersections leading to the property.
Social Media: Promote on Facebook, Instagram, and local community groups.
Email & BoldTrail CRM: Send invites to your sphere of influence and prospects.
Broker Network: Share with fellow Dalton Wade agents to encourage cross-promotion.
Sign-In Sheet or Digital Check-In: Collect names, emails, and phone numbers for follow-up.
We recommend the BoldTrail Open House App, as it will automatically add client information to your CRM!
Feature Sheets: Provide printed flyers or digital packets with property details.
Engage Visitors: Greet attendees, answer questions, and highlight the home’s features without being overly pushy.
Know the Property: Be prepared to discuss upgrades, neighborhood amenities, schools, and comparable sales.
Send Thank-You Notes: Email or text attendees thanking them for visiting.
Provide Additional Info: Share disclosures, floorplans, or nearby listings of interest.
Nurture Leads: Add prospects to BoldTrail and set reminders for follow-up calls or emails.
Update the Seller: Provide a report summarizing attendance, feedback, and next steps.
Arrive early to set up and test everything.
Keep refreshments simple—bottled water and light snacks work well.
Position yourself where you can greet guests but still allow them space to explore.
Be approachable, knowledgeable, and professional at all times.