Zillow Showcase is a premium listing enhancement that helps real estate agents present their properties with immersive media, enhanced photography, and increased visibility on Zillow.
Through Dalton Wade's partnership with Zillow, eligible agents can purchase Showcase at a discounted rate of $165 per listing.
Showcase provides another way to differentiate your listing marketing, attract buyer attention, and demonstrate added value during seller consultations.
Zillow Showcase transforms a traditional Zillow listing into a more interactive property experience.
Instead of relying solely on standard listing photographs, Showcase combines enhanced visuals, interactive technology, and additional exposure opportunities to help buyers explore a home online.
Enhanced Listing Photography
Showcase features larger, high-resolution images, prominent listing photographs, and room-by-room photo organization.
Interactive Floor Plans
Buyers can explore how rooms connect and navigate the property's layout using an interactive floor plan.
Zillow 3D Home Tours
Immersive virtual tours allow buyers to explore the property before scheduling an in-person showing.
Increased Zillow Visibility
Showcase listings receive enhanced placement opportunities within Zillow search results, distinctive listing indicators, and targeted exposure to interested buyers.
AI-Powered Listing Features
Zillow uses AI to help organize photographs and create an interactive property experience. Depending on the listing and available features, buyers may also be able to explore virtual staging options.
Enhanced Agent Branding
Showcase gives agents additional opportunities to highlight their professional profile and branding throughout the listing experience.
Certain features, including virtual staging and aerial experiences, depend on property eligibility, media availability, and Zillow's current offerings.
Showcase's premium design and interactive media can help a property attract attention while buyers browse Zillow.
Interactive floor plans, virtual tours, and organized photographs help buyers understand the property's layout and features before visiting in person.
Showcase gives agents an additional marketing service to discuss with potential sellers.
It can help demonstrate how you plan to professionally present and promote their property.
Zillow reports that Showcase listings receive higher average engagement than comparable non-Showcase listings, including more views, saves, and shares.
Individual results vary, and increased engagement does not guarantee a faster sale or higher selling price.
Dalton Wade agents have access to discounted Zillow Showcase pricing through the brokerage's partnership with Zillow.
Dalton Wade Showcase Rate: $165 per listing
This is the brokerage's stated rate for a Showcase listing credit.
The $165 rate applies to the Showcase listing enhancement.
Professional photography, 3D tours, floor plans, or other required media may involve additional costs.
Showcase requires media that meets Zillow's specifications.
Pricing and program terms are subject to change.
Important: A Showcase credit does not automatically include all photography and media production services.
Active Dalton Wade agents may be eligible to purchase Showcase credits through the brokerage's Zillow partnership.
Participation in the Zillow Preferred lead program is not required simply to use Showcase.
Before purchasing, confirm that your listing meets Zillow's eligibility and media requirements and that Showcase is available for the property.
Zillow Showcase generally requires:
High-quality listing photography.
A compatible Zillow 3D Home tour.
An interactive floor plan.
A completed property listing with accurate information.
Media that meets Zillow's technical requirements.
Agents should coordinate photography and media production before activating Showcase.
Zillow recommends preparing and reviewing the Showcase experience before the listing goes live in the MLS whenever possible.