Looking for additional ways to generate real estate leads?
There are several third-party platforms that connect agents with potential buyers and sellers, provide advertising services, or help agents develop their own lead generation campaigns.
These services generally fall into three categories:
Pay-at-Close Referral Programs: Referral fees are generally paid when a referred transaction closes.
Paid Lead Generation Platforms: Agents pay subscriptions, advertising costs, or per-lead fees.
Digital Advertising & Prospecting Tools: Services help agents generate opportunities through advertising, online marketing, and local outreach.
Important: The programs listed below are independent third-party options provided for informational purposes. Inclusion does not indicate Dalton Wade endorsement, affiliation, or approval. Program availability, pricing, referral fees, and eligibility requirements may change.
These programs generally connect consumers with participating agents and collect a referral fee when a transaction successfully closes.
They may be worth exploring if you prefer a performance-based payment model rather than purchasing leads upfront.
| Program | Overview |
|---|---|
| Movoto / OJO | Consumer-to-agent matching and referral opportunities |
| ReferralExchange | Real estate referral network connecting consumers and agents |
| Agent Pronto | Matches buyers and sellers with participating agents |
| HomeLight | Agent matching platform focused on connecting consumers with real estate professionals |
| UpNest | Allows consumers to compare agents and their service proposals |
| Redfin Partner Agents | Referral opportunities through Redfin's partner network |
| FastExpert | Agent directory and consumer matching service |
| Effective Agents | Matches consumers with agents based on available performance information |
Before applying: Confirm whether the platform accepts agents in your market, its current referral fee, production requirements, exclusivity provisions, and brokerage participation requirements.
Paid lead generation platforms generally charge a subscription, advertising fee, per-lead cost, or a combination of these.
These services may provide lead opportunities, websites, CRM features, or automated follow-up tools.
| Program | Overview |
|---|---|
| Realtor.com | Real estate advertising and lead generation solutions |
| BoldLeads | Real estate lead generation and marketing automation |
| Market Leader | Lead generation, websites, and contact management |
| CINC | Lead generation, CRM, and automation tools |
| Real Geeks | IDX websites, CRM, and digital lead generation |
| ZBuyer | Buyer and seller lead opportunities |
Before purchasing: Ask about contract length, cancellation terms, lead exclusivity, expected lead volume, and any additional advertising expenses.
Remember that purchasing leads does not guarantee appointments, clients, or closed transactions.
These services focus on generating opportunities through online advertising, social media, search engines, and marketing automation.
| Program | Overview |
|---|---|
| Ylopo | Digital advertising, retargeting, and lead nurturing tools |
| StreetText | Social media advertising and real estate lead generation |
| Curaytor | Real estate marketing, content, and digital advertising services |
| Elevate | Digital marketing and real estate technology services |
| BoldTrail Advertising | Advertising options available through the BoldTrail ecosystem |
Before purchasing an entirely separate CRM or marketing platform, explore the tools available through your Dalton Wade BoldTrail account.
Some advertising and marketing features may require additional fees.
Not every lead generation strategy requires purchasing leads from a real estate platform.
You can also explore advertising opportunities that help build visibility within your community or target market.
| Platform | Potential Uses |
|---|---|
| Nextdoor for Business | Local advertising and neighborhood visibility |
| LinkedIn Ads | Professional networking, relocation, and business-focused marketing |
| Meta Ads | Facebook and Instagram advertising campaigns |
| Google Ads | Search advertising targeting consumers researching real estate services |
These platforms generally require advertising budgets and ongoing campaign management.
Important: Real estate advertising campaigns must comply with applicable Fair Housing requirements, including platform-specific housing advertising restrictions.
Before enrolling in any third-party program, consider the following:
Cost & Payment Structure
Is there an upfront fee, monthly subscription, or referral fee?
Are advertising costs included?
Is there a minimum contract term?
Are cancellation fees involved?
Lead Quality & Availability
Are leads exclusive or shared with multiple agents?
How are consumers matched or qualified?
Is the program currently accepting agents in your market?
Are there production or experience requirements?
Follow-Up Expectations
How quickly must you respond?
Are there required follow-up activities?
Does the platform require a particular CRM?
Are there performance standards or reporting requirements?
Brokerage Requirements
Does the agreement require brokerage approval?
Who is responsible for referral fees?
How will referral fees be documented and paid?
Are there restrictions on using your existing brokerage systems?
Referral agreements and compensation must comply with applicable state laws and Dalton Wade policies. Agents should not independently commit the brokerage to contractual obligations without authorization.
For paid advertising programs, ensure your campaigns comply with brokerage branding, Fair Housing requirements, and applicable state advertising laws.
Also consider whether the program duplicates tools or services already available through Dalton Wade.
Remember: The most effective lead generation strategy is one that fits your budget, business goals, and ability to consistently follow up with prospective clients.