REDX – Lead Generation Platform

REDX – Lead Generation Platform

Get More Listings Without Guesswork

REDX is a lead generation and prospecting platform designed specifically for real estate agents. It provides direct access to motivated sellers along with the tools needed to contact them, nurture conversations, and convert them into listings.

Dalton Wade agents receive exclusive pricing through our partnership with REDX, available inside:

Dalton Wade Connect → Business Builder → REDX

What is REDX?

REDX is a prospecting platform that helps agents find and connect with homeowners who are more likely to sell.

Instead of waiting for leads to come to you, REDX allows you to proactively reach out to potential sellers using verified contact data, built-in tools, and proven scripts.

Key Features

High-Intent Seller Leads

REDX provides access to several types of motivated seller leads, including:

  • Expired Listings – Homeowners whose listings did not sell

  • FSBO (For Sale By Owner) – Owners selling without an agent

  • FRBO (For Rent By Owner) – Landlords and investors

  • Pre-Foreclosures – Homeowners facing financial hardship

  • GeoLeads™ – Neighborhood-based (circle prospecting) leads

These lead types give agents multiple ways to build a consistent listing pipeline.

Power Dialer

REDX includes a built-in dialer to help you connect with more homeowners in less time.

Features include:

  • Automatic dialing for efficiency

  • DNC (Do Not Call) list protection

  • Spam prevention settings

  • Individual dialers for team members

Multi-Channel Prospecting

REDX allows you to reach leads through multiple methods, including:

  • Phone calls

  • Direct mail

  • Social media outreach

  • Local branding efforts

This helps increase your chances of connecting and converting.

Scripts & Training

REDX provides training resources and scripts to help guide conversations and improve conversion rates, especially for agents newer to prospecting.

Why Use REDX?

  • Focus on seller leads, which are typically higher value than buyer leads

  • Build a consistent listing pipeline

  • Access call-ready contact information

  • Use proven tools and scripts to start conversations

  • Prospect more efficiently with built-in technology

Team Features

For teams, REDX also offers:

  • Lead sharing and assignment

  • Activity tracking and performance monitoring

  • Scalable prospecting systems for multiple agents

Important Notes

  • REDX access is available with exclusive Dalton Wade pricing inside Dalton Wade Connect

  • When signing up, you may initially see standard pricing—this will adjust during checkout

  • An IDX feed request may be required depending on your MLS

  • Always ensure compliance with Do Not Call (DNC) regulations when prospecting

How to Get Started

  1. Log into Dalton Wade Connect

  2. Navigate to:
    Business Builder → REDX

  3. Follow the signup instructions provided

  4. Select your lead types and tools

  5. Begin prospecting and building your pipeline

Key Terms

Prospecting
The process of actively finding and contacting potential clients to generate business.

Skip Tracing
The process of locating contact information using public records and databases.

Expired Leads
Homeowners whose previous listing did not sell.

GeoLeads™
Homeowner data within a targeted geographic area for circle prospecting.

DNC List
A registry of phone numbers that cannot be contacted without consent. REDX helps screen against this list.

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