Looking to generate more listing opportunities?
REDX is a real estate prospecting platform that helps agents identify and connect with potential sellers through property data, contact information, dialing tools, and prospecting resources.
Rather than waiting for leads to come in, REDX allows you to take a proactive approach to building your listing pipeline.
Dalton Wade agents have access to special REDX pricing through Dalton Wade Connect.
Access: Dalton Wade Connect → Business Builder → REDX
REDX offers several prospecting options to help agents identify potential listing opportunities.
| Lead Type | Description |
|---|---|
| Expired Listings | Properties that were previously listed but did not sell |
| FSBO (For Sale By Owner) | Homeowners attempting to sell without a listing agent |
| FRBO (For Rent By Owner) | Property owners advertising rental properties |
| Pre-Foreclosures | Properties associated with certain foreclosure-related public records |
| GeoLeads™ | Property and homeowner information within selected geographic areas |
Available lead types and features may vary depending on your subscription and market.
In addition to property and homeowner information, REDX offers tools designed to help agents organize their outreach.
Power Dialer
REDX offers dialing tools that can help agents work through prospecting lists more efficiently.
Depending on your selected plan, available features may include dialing workflows, call management, and team capabilities.
Prospecting Scripts & Training
REDX provides educational resources and scripts to help agents prepare for conversations with prospective sellers.
Geographic Prospecting
With GeoLeads™, agents can research properties in targeted neighborhoods and plan circle prospecting campaigns around recent listings, sales, or other local activity.
Team Prospecting
REDX also offers solutions for teams looking to organize prospecting activities and manage multiple users.
Dalton Wade agents should access REDX through Dalton Wade Connect to review the available partnership benefits.
Log in to Dalton Wade Connect.
Navigate to Business Builder → REDX.
Review the partnership information and enrollment instructions.
Follow the provided registration link.
Select the lead types and prospecting tools that fit your business.
Review your pricing and subscription details before completing registration.
Important: Standard pricing may initially appear during enrollment. Follow the Dalton Wade partnership instructions and verify that any applicable discount is reflected before completing your purchase.
Depending on your MLS and the products selected, additional setup or an MLS/IDX-related request may be necessary.
Choose a Specific Prospecting Strategy
Start with one lead type, such as expired listings or FSBO properties, rather than trying to work every available category at once.
Create a Consistent Prospecting Schedule
Set aside dedicated time for researching properties, preparing outreach, and following up with potential clients.
Prepare Before Contacting Homeowners
Review the available property information and develop a clear, professional reason for your outreach.
Track Your Conversations
Use your Dalton Wade BoldTrail CRM to organize contacts, document conversations, and schedule follow-up activities where appropriate.
Focus on Building Relationships
The goal of prospecting is not simply to make more calls. It's to identify opportunities, understand homeowners' needs, and develop relationships that may lead to future business.
Agents are responsible for ensuring their prospecting activities comply with applicable federal, state, and local laws.
Keep the following in mind:
Do Not Call (DNC): Follow applicable federal and state Do Not Call requirements, including any relevant exemptions and restrictions.
Telephone Outreach: Comply with telemarketing rules governing calling times, consent, automated dialing, and prerecorded messages.
Text Messages: Follow applicable consent, identification, and opt-out requirements before sending marketing texts.
Email Marketing: Follow applicable commercial email requirements, including CAN-SPAM.
Property Information: Verify information before relying on it in marketing or client communications.
Brokerage Policies: Follow Dalton Wade's advertising and prospecting requirements.
Important: REDX may offer DNC-related screening tools, but using those tools does not automatically make a call or campaign legally compliant. Agents remain responsible for their outreach practices.
Exercise particular care when contacting homeowners whose properties are currently listed with another brokerage or who may already have an exclusive representation agreement.
Is REDX included with my Dalton Wade membership?
REDX is an optional third-party platform. Dalton Wade agents have access to partnership pricing.
Where can I find the Dalton Wade REDX discount?
Log in to Dalton Wade Connect and navigate to Business Builder → REDX.
Do I need to purchase every lead type?
No. Select the lead categories and tools that align with your prospecting strategy and budget.
Can I use REDX with BoldTrail?
You can use BoldTrail to manage your prospecting contacts and follow-up activities. Any direct integration or automated data transfer should be confirmed with the providers before relying on it.
Does REDX guarantee listings?
No. REDX provides prospecting data and tools, but results depend on your market, outreach strategy, consistency, and ability to develop client relationships.
Dalton Wade Connect — Access REDX partnership information under Business Builder
REDX Official Website — Explore products and platform information
BoldTrail CRM — Manage contacts and follow-up activities
Remember: REDX is a tool for identifying opportunities. Consistent, compliant outreach and meaningful conversations are what help turn those opportunities into clients.