Meta tags provide information about your website to search engines and social media platforms. They can help describe your website's content and influence how certain pages appear in search results or when shared online.
BoldTrail may generate some meta tags automatically. However, additional tags can sometimes be added through the Custom Header Code section of your website settings.
Important: Before adding custom code, check whether BoldTrail already provides a setting for the information you want to update. Using built-in SEO settings is generally preferable to adding duplicate tags.
Common meta tags include:
Meta Description: Provides a short summary of a webpage that search engines may use in search results.
Open Graph (OG) Tags: Help determine how a webpage appears when shared on supported social media platforms.
Robots Tags: Provide instructions to search engine crawlers about indexing and following links.
Not every website needs additional custom meta tags. Some are automatically managed by BoldTrail.
Log in to your Dalton Wade BoldTrail CRM.
Navigate to Web & IDX.
Select Website Settings.
Locate the Custom Header Code field.
Code entered in this section may be inserted into the HTML header of multiple pages on your website.
Caution: Changes to this field can affect your website beyond the homepage. Avoid adding duplicate or conflicting meta tags.
If BoldTrail does not already provide a suitable meta description setting, the following illustrates the HTML format:
<meta name="description" content="Local real estate guidance for buyers and sellers in your community. Explore homes and connect with a Dalton Wade real estate professional.">Replace the description with wording relevant to your business and service area.
Before adding this code: Confirm that BoldTrail is not already generating a meta description for the affected pages. A site-wide description is not a substitute for unique descriptions on individual pages.
A good meta description should:
Clearly explain what the page offers.
Include your primary location or service area when relevant.
Mention services such as buying, selling, or relocation.
Sound natural and professional.
Generally aim for approximately 150–160 characters or fewer, recognizing that search engines may display different lengths.
Search engines may choose to display different text from your page, even when a meta description is provided.
Local Real Estate Services
<meta name="description" content="Explore homes for sale in Orlando, FL, and get local guidance for buying or selling real estate with a Dalton Wade agent.">First-Time Buyers
<meta name="description" content="Helping first-time homebuyers navigate the Tampa, FL real estate market with local knowledge and personalized guidance.">Specialty Services
<meta name="description" content="Explore luxury homes and new construction opportunities in Atlanta, GA, with personalized real estate guidance.">General Real Estate Services
<meta name="description" content="Helping buyers and sellers navigate their local real estate market with professional guidance and personalized service.">These examples demonstrate effective wording. They should not automatically be added to every page of your website.
Keyword Stuffing
<meta name="description" content="Real estate agent Realtor homes for sale buy sell house listings MLS Realtor homes homes homes">Repeating keywords makes descriptions less useful to readers.
Descriptions That Are Too Vague
<meta name="description" content="Welcome to my website.">This doesn't explain your services or provide a compelling reason to visit.
Descriptions That Are Too Long
<meta name="description" content="I am a dedicated and passionate real estate professional with years of experience helping clients achieve their dreams while providing outstanding customer service across multiple markets and property types.">Long descriptions may be shortened in search results and can bury important information.
Unsupported Marketing Claims
<meta name="description" content="The best real estate agent in the world offering guaranteed results and unbeatable service.">Avoid exaggerated or unverifiable claims.
Open Graph tags can help control how pages appear when shared on social media.
Examples include:
og:title — The title displayed when sharing a page.
og:description — A short description of the shared content.
og:image — An image associated with the shared page.
og:url — The URL associated with the shared content.
However, these values should generally reflect the specific page being shared.
Do not add a fixed homepage URL or identical Open Graph information site-wide without confirming how BoldTrail handles individual page metadata.
Before adding custom meta tags, keep the following in mind:
BoldTrail may automatically generate SEO and social-sharing metadata.
Custom header code can create duplicate or conflicting tags.
Some IDX listing pages and system-generated pages may have metadata controlled by BoldTrail or the MLS integration.
Adding meta tags does not guarantee higher search rankings.
Incorrect custom code may affect website functionality.
For technical questions about supported tags or how BoldTrail handles website metadata, contact BoldTrail Support before making changes.
For more information about website settings and search engine optimization, visit:
Best Practice: Use BoldTrail's built-in SEO features wherever possible. Only add custom meta tags when you understand their purpose and have confirmed they won't conflict with existing website metadata.