Email addresses are not specifically addressed in Florida Statutes. However, we consulted the Florida Realtors® Legal Hotline for guidance, and here is what you need to know.
It is technically permissible to use an email address such as:
As long as:
Your email signature clearly identifies you as an agent with Dalton Wade Real Estate Group
There is no misleading information suggesting you are operating your own brokerage
While technically allowed, this setup can easily create compliance risks:
Emails may be sent without a signature, removing brokerage identification
The “From” name and email address may appear misleading to consumers
Terms like “realty” or “real estate” are commonly associated with brokerages and may imply you are operating independently
Because of this, we strongly recommend avoiding the use of “realty,” “real estate,” or similar terms in your email address.
To stay fully compliant and avoid confusion:
Ensure your email does not imply a separate business or brokerage
Always include a complete and compliant email signature
Even though email addresses are not directly outlined, they fall under broader advertising rules in Florida.
Key requirements include:
The licensed name of the brokerage must appear in all advertising
(Rule 61J2-10.025, Florida Administrative Code)
Advertising must not be false, deceptive, or misleading
Consumers must be able to clearly recognize they are working with a licensed real estate agent and brokerage
For online advertising (including email):
The brokerage name must appear above, below, or adjacent to contact information, including email addresses
(Rule 61J2-10.025(3)(a), Florida Administrative Code)
For a full overview of Florida advertising rules, please review:
https://www.floridarealtors.org/law-ethics/library/realtor-advertising-rules-florida
This resource covers:
General advertising requirements
Team and group advertising
Nicknames
Websites and online ads
Rebates and mailings