Changes to the OpCity (ReadyConnect) Lead Program at Dalton Wade as of July 2026

Changes to the OpCity (ReadyConnect) Lead Program at Dalton Wade as of July 2026

Dalton Wade is no longer enrolling new agents into the OpCity (ReadyConnect) referral lead program as of July 2026.

Current participants may continue using the program as long as OpCity remains available in their market and their account remains active with Realtor.com. Please remember, that there is a referral fee due up to two years after a lead is claimed.

Realtor.com is gradually phasing out the ReadyConnect Concierge referral program across markets nationwide. Because additional markets continue to be discontinued, Dalton Wade is no longer offering new enrollment into the program.


Who Can Still Use OpCity?

If you are already enrolled in OpCity:

  • You may continue receiving referral opportunities if your market is still supported by Realtor.com.
  • You may continue working all active and future referrals assigned to you through the program.
  • There are no changes to how the program operates for currently enrolled agents.

If you are not currently enrolled, Dalton Wade is no longer accepting new participants into the OpCity program.


Referral Fee Requirements

The existing OpCity referral agreement remains in effect for currently enrolled agents.

Referral fees continue to apply to qualifying transactions resulting from OpCity referrals, including transactions that close after a market has been discontinued.

Please note that referral obligations remain in effect for up to two (2) years from the date a lead is assigned, in accordance with the OpCity referral agreement.


What Happens If My Market Is Discontinued?

If Realtor.com discontinues OpCity in your market:

  • You will no longer receive new OpCity referral opportunities for that market.
  • You should continue working any existing referrals you have already received.
  • Referral fees remain due on qualifying transactions resulting from previously assigned leads, even if they close after your market is discontinued.

Markets Being Phased Out

Realtor.com continues to phase out the ReadyConnect Concierge referral program in markets across the country.

Markets announced to date include, but are not limited to:

  • Asheville, NC
  • Baltimore, MD
  • Birmingham, AL
  • Burlington County, NJ
  • Camden, NJ
  • Central Florida, FL
  • Charlotte, NC
  • Daytona Beach, FL
  • Eastern North Carolina, NC
  • Florida Panhandle, FL
  • Fort Lauderdale, FL
  • Greater DC, MD
  • Greensboro-High Point, NC
  • Greenville, SC
  • Houston, TX
  • Olympia, WA
  • Orlando, FL
  • Philadelphia, PA
  • Raleigh-Durham-Chapel Hill, NC
  • Richmond, VA
  • Rock Hill, SC
  • San Antonio, TX
  • Seattle, WA
  • Silver Spring-Frederick-Rockville, MD
  • Tullahoma, TN

Additional markets may be discontinued by Realtor.com in the future as they continue to phrase out this lead program.


Other Lead Opportunities

While Dalton Wade is no longer enrolling new agents into the OpCity program, we continue to offer several lead generation opportunities to help you grow your business.

Current brokerage programs include:

  • Dalton Wade Website Lead Program – Receive consumer inquiries from Dalton Wade's website based on your selected counties.
  • Open House Connect – Capture visitor information during open houses and automatically add prospects to your CRM for follow-up through the Open House App by BoldTrail.
  • Turner Listing Prospector – Identify homeowners who may be considering selling and proactively generate listing opportunities.

We also encourage agents to explore additional lead generation solutions that may be a good fit for their business.

For a list of additional lead generation resources, visit:

Additional Lead Programs:
https://joindaltonwade.com/additional-lead-programs/


Why Is Dalton Wade No Longer Offering New Enrollment?

Realtor.com has made the decision to gradually phase out the ReadyConnect Concierge referral program across markets nationwide.

Because the long-term availability of the program is changing, Dalton Wade is no longer enrolling new agents into OpCity. This helps avoid onboarding agents into a program that may no longer be available in their market today or in the future.

Current participants may continue using the program for as long as it remains available in their market.


Need Assistance?

Since OpCity is a third-party lead program, Dalton Wade is unable to:

  • Enroll new agents into the platform
  • Manage or adjust lead distribution
  • Verify market availability
  • Troubleshoot OpCity accounts
  • Access agent account information

For questions regarding your OpCity account, referral agreement, market availability, or technical issues, please contact OpCity/Realtor.com Support directly.


Important Reminder

This article reflects Dalton Wade's current participation in the OpCity program. As Realtor.com continues to phase out the program nationwide, market availability and program participation may change over time. Agents currently enrolled may continue participating as long as their market remains supported and their account remains active. Please keep an eye out on your emails directly from Realtor.com with any changes in the future.

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